Death & Co.’s ambitious growth faces challenges as deficits continue to outpace revenue, raising concerns among investors. Relying heavily on crowdfunding since 2018, Gin & Luck struggles with liquidity issues and underperforming secondary revenue streams. As inflation pressures consumer spending, the company must pivot toward more strategic financing, such as private equity, to remain competitive. Explore how the brand’s expansion could depend on attracting high-income patrons and redefining its growth model for long-term sustainability.